Shrunken Gap-heads on Sticks.

A few of us here were waiting for Observer Woman to run the feminist number.
9 real women on 6 pages. Only 88 pages of the usual drivel. The sponsors will have their limits, 6 pages, there you go.
I love [No] the little floaters they`ve used to illustrate the quotation grids in this article - the cover to Men are from Mars, Women are from Venus flags-up Jess McCabe`s comment- `The attitude it embodies make me angry, too`. Totally with her on that. That`ll be the attitude that isn`t the unyet-unwritten Men are from Mars, Women are from Mars, then.

But It`s the carcinogenic copy on page 6 which leads me to blog. We are on the what`s -hot -and- what`s- not interchange, no reported incidents. Wherever perishable thoughts pierce binliners there you`ll find The Gap:

FOREST WHITAKER IN THE GAP ADS.

Did Gap kick-start the whole celebrity-stars -in-a-cool-ad-campaign marketing strategy thing? We`re not sure- but we do know they should own the copyright on it, spiritually speaking. Gap has a long heritage of juxtaposing unobvious celebs, accomplishing styling, and low-key photography, in an artful fashion. This pic,starring super-credible Forest and taken from the current US campaign , illustrates our point nicely. And by the way, their newest UK collection is sublime.

Poor Forest, he looks like he is passing a golden egg there - must be such a travail for `Unobvious celebs` everywhere. Of course we expect the worst kinds of outsourced labour from The Gap, and we expect the Western Gap shop workers to allow themselves to be cajoled on catching their quotas [Helps turn over those desperate debt-ridden post-grads] at $15 an hour - come in early, get out late, let`s get this thing shop-shape.

The Gap has the by-now-usual detour it wants us all to take this Autumn. They call it `Classics Redefined`. Class of 2007 is peachy- keen on redefinition, It`s all the rage. How you do that redefinition thing? Well, teacher swings in and slaps the sourcebooks on the desk - you`re a bit older now and you only do Nike on a Sunday. The first thing with `Classics` where you have them is that they do not require any redefinition, they stand anyhow - It would therefore be somewhere between vanity and plunder even to attempt to `Redefine`. If we have `Redefinition` [It seems we must] we have the appearance of things being updated, of being dragged into the present - the zeitgeist sucking golden eggs, the gilt-edged refraction of the brandscape. Typical.

In the quicklime pits of language decay some words are dead, others are thrown on the cart still clutching for breath; COOL MARKETING STRATEGY SPIRITUALLY HERITAGE ARTFUL CREDIBLE SUBLIME.

Just kill the thing and let the rest of us talk Chaucerian.

Yea, verily.